University of Washington｜Ekin Yasin’s Talk：Empowering Marketing and Communications Professionals for the Future of AI

University of Washington｜Ekin Yasin’s Talk：Empowering Marketing and Communications Professionals for the Future of AI
演講時間：11/27 (三) 12:10 – 14:20
演講地點：陽明交通大學客家學院 HK140
講者：Prof. Ekin Yasin.

講者介紹：
Ekin Yasin是華盛頓大學「傳播領導碩士學程」的主任。透過專業溝通、新興科技如AI及全球趨勢的專長，專注於為學生未來的職涯和社會影響力做好準備。Yasin教授致力於創新教學設計、包容式教學，和建立一個能讓學生掌握未來工作所需傳播技能的課程體系。她設計了有關新興趨勢、科技及專業溝通議題的工作坊、線上課程，以及全球性學習活動。此外，Yasin教授也善於設計全球性互動課程並促進國際合作。Yasin教授於2018年榮獲華盛頓大學傑出教學獎，在教學、舉辦工作坊及為全球企業提供策略傳播、AI工具應用及建立有效參與策略的諮詢服務皆有重要的貢獻。

演講簡介：
AI is driving a profound transformation in the way we work. In response, the University of Washington’s Communication Leadership Master’s program has launched a new curriculum and a stand-alone online course to address the challenges and opportunities AI brings to professionals in marketing and communication.
In this talk, Professor Yasin will share their approach to developing a comprehensive AI course for global learners in communication-related roles and how other programs can integrate AI education into their curricula. She’ll walk through the process of creating an online course that introduces key AI tools and concepts while equipping professionals with the practical skills to thrive in this fast-changing environment. Professor Yasin will also share insights from their focus group research, which shaped how they designed a globally accessible course for professionals navigating the AI-driven future.