恭喜傳科系 俞蘋、游婉雲 老師之研討會論文 2024 AEJMC 獲獎 ！
恭喜 本系 俞蘋、游婉雲 老師 與本校資工所共同著作 榮獲
2024 AEJMC Newspaper and Online News Division’s First Place Faculty Paper🎊！
Title: Intentional, Incidental, or In-Between? Motivations and Political News Exposure on Smartphones
Author: Rebecca Ping Yu (俞蘋）, Wan-Yun Yu （游婉雲）, Yung-Ju Chang （張永儒）*, Jian-Hua Jiang Chen （江陳建鏵）*, Chen-Chin Lin（林陳慶）*, and Jui-Chun Liu（劉睿鈞）*
Department of Communication & Technology, *Department of Computer Science
National Yang Ming Chiao Tung University
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Abstract: With news exposure increasingly spanning various platforms like news-related apps and social network sites (SNSs) on mobile phones, news encounters tend to be incidental or for reasons other than to find news. However, how incidental and other motivations relate to political news exposure on mobile phones remains unclear. Thus, we weave together consumed media content and experience sampling method survey data (N = 99; T = 5,349) to examine how intentional (information-seeking), incidental (recreational and social), and in-between intentional and incidental (push-notification-triggered) motivations relate to political news exposure and how these associations manifest on SNSs and news-related apps, both interpersonally and intrapersonally. The findings revealed that intentions matter for political news exposure. Information-seeking and hybrid motivations triggered by push notifications were positively related to political news exposure at within-person and between-person levels, respectively. By contrast, recreational and social motivations were negatively and insignificantly associated with such an outcome at both between-person and within-person levels, respectively. Disaggregated analyses further indicated the potential role of different platforms in strengthening the positive correlations between intentions and political news exposure, as the positive within-person associations for information-seeking and between-person associations for push notifications were only significant on SNSs and news-related apps, respectively. The findings have implications for the roles of motivations and platforms in equalizing or stratifying existing disparities in political news exposure on mobile phones.